How Top Digital Marketers Host Virtual Events Without Losing Their Minds (or A Big Budget)

“Stop overthinking. Start hosting.” - Shubham Garg 

That’s not just a quote. That’s the mindset behind every livestream we do. 

Before we figured it out, we canceled our first ever livestream 3 days before launch. We had 50+ registrations. But it didn’t feel "ready." The script wasn’t perfect. The vibe wasn’t right. So we pulled the plug. 

Fast forward to today: we go live every Tuesday with a clear system, zero stress, and a full week of content sorted. 

Whether you're a digital marketing consultant, part of a content marketing services team, or building a freelance digital marketing career, here's the real process behind hosting online events that actually work. 

Why Livestreams Still Matter 

• 82% of B2B marketers use online events like webinars and livestreams as a core part of their content marketing strategy. 
• Businesses that livestream grow their audience 49% faster than those that don’t. 
• Online events cost 75% less than physical ones and offer global reach (and if you follow our strategy, they cost even less). 
• One hour of video = 7,000–9,000 words = enough content for blogs, social, newsletters, and more. 

Who This Blog Is For 

This guide is for founders and marketers who want to run live online events but feel overwhelmed by the tech and process. If you’ve tried live events and they felt clunky, or you’re searching for a "marketing agency near me" to help you make sense of it all, this is for you. 

It’s also a good read if you're part of a social media marketing company or a content agency looking for a repeatable framework to run events that feed your content engine. 

Myth-Busting: Why Most People Get It Wrong 

There are a few common misconceptions that stop people from hosting livestreams: 

• Myth: You need a perfect script.
  Truth: Scripts kill the vibe. An outline helps. A rigid script traps you. 

• Myth: It’s too tech-heavy.
  Truth: Our entire setup runs on less than a few hundred dollars a year. That’s cheaper than most SEO management tools. 

• Myth: You need a big audience.
  Truth: Even if just one person shows up, you can still get a full week of repurposed content from that one hour. 

“Done is better than perfect. Progress beats paralysis.” — Nikki Estes 

Our Pre-Event Process: What Actually Happens Before We Hit ‘Go Live’ 

We’ve created a streamlined process that balances structure with flexibility. Here’s a closer look at how we prep for every livestream: 

First, we pick our topics 2–4 weeks in advance. These align with audience pain points and current trends, and we always write keyword-rich descriptions to support content repurposing. 

Once the topic is clear, our VAs begin work: 

• Designing speaker cards using Canva  
• Creating event visuals 
• Creating the presentation (if needed) using Canva and Napkin.ai 
• Scheduling the stream through StreamYard and LinkedIn Live
• Managing invites using LinkedIn’s native tools 
• Sending reminders via LinkedIn DMs and emails 

Guest prep is a critical part of our flow. We: 

• Study guest content and tone
• Match them with a host they’ll vibe with
• Run camera and mic checks 
• Do dry runs for first-timers 

Our team also monitors the comments during the event to make sure audience engagement stays high and questions don’t fall through the cracks. 

The Tools We Actually Use (And Recommend) 

We’ve tested different platforms, but here’s what we rely on week after week:

Whether you're a small business looking for affordable digital marketing solutions or someone comparing the best SEO tools or email marketing agencies, this lean stack is more than enough. 

The Livestream Setup: Clean and Focused 

Once we’re live, we follow a light template, NOT a script. 

The slide deck keeps us on track, but we let the conversation flow naturally. Roles are clearly assigned, and our layout is consistent to avoid distractions. 

Our VAs keep an eye on live comments and respond in real time. This allows us to stay focused while keeping the audience engaged. 

“We literally log in 5 minutes before and start rolling.” - Shubham Garg 

The magic isn’t in fancy production, it’s in having a tight, repeatable process. 

What Happens After the Event (AKA, the Repurposing Machine) 

A 1-hour livestream gives us: 

• One blog post (~1,000 words) 
• 3–5 LinkedIn posts or tweet threads
•  A short-form lead magnet (like a checklist or mini guide) 
  
• One email newsletter 
• A short-form lead magnet (like a checklist or mini guide) 
• One email newsletter 
• Two to three short video clips 
• Long-form YouTube version
• A potential masterclass or podcast episode

All of this becomes part of our owned media, and if distributed properly, can lead to significant earned media as people quote, share, or cite your insights. 

“We repurpose everything. Every word is content.” - Shubham Garg 

Guest Matchmaking: The Secret to Great Conversations 

“It’s judging without judgment. Building visibility without being visible.” - Nikki Estes 

Pairing the right guest with the right host is half the game. 

Our matchmaking process involves: 

• Reviewing a guest’s social content and tone 
• Studying how they engage with others
• Finding natural overlap between their expertise and ours 
• Building trust before going live 

This work ensures that the actual livestream feels more like a well-paced podcast than a clunky webinar. 

Common Mistakes That Cost You Time and Credibility 

We’ve made them, and seen others make them too: 

• Scripting every word 
• Ignoring tech prep
• Forgetting comment moderation
• Skipping guest onboarding
• Not setting audience expectations upfront 

Templates are your friend. Scripts are a trap. 

Why This Works (And How You Can Apply It) 

This system works because it’s scalable, flexible, and built on real engagement—not over-polished performance. 

It helps you: 

• Build thought leadership with authentic conversations
• Feed your marketing calendar with rich, repurposable content 
• Improve speaker confidence over time
• Practice storytelling and brand voice in a lower-stakes setting

Whether you're running a content creation agency, launching a digital product, or learning how to get into digital marketing, this framework can meet you where you are. 

Want Us to Help You Run Yours? 

We work with founders, content marketers, and digital marketing agency teams to: 

• Launch livestream strategies from scratch 
• Build internal processes and team roles
• Handle event tech, guest prep, and content repurposing
• Turn every stream into a week’s worth of high-quality content

“You just show up. We’ll handle the chaos.” 

Visit marketmemore.com or click on the button below to fill a form and we’ll reach out to you!