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How to Build Unstoppable Influence

Convert Quiet Observers, Amplify Impact, & Lead Authentically

Chenny Oct 21, 2025 9:15:00 AM
 Two professionals talking before an audience, symbolizing authentic leadership and influence

Are you tired of posting into the void while your competitors seem to effortlessly build influence?

This week's conversations revealed the exact frameworks that separate sustainable growth from vanity metrics—from converting silent followers into revenue to leveraging philanthropy as a strategic investment to building executive presence that transcends titles.

What if you could transform passive observers into active advocates, multiply your impact through strategic giving, and establish authentic authority—all starting this week? 

These insights from Denise Murtha Bachmann, Nikki Estes, Jenny Fernandez, & Andy Wang's philanthropy panel: Caroline Fiennes, Paul Schervish, Yvonne Moore, and Stephen Kump don't just sound impressive—they deliver measurable business outcomes when implemented systematically.


How to Convert Silent Followers into Revenue-Generating Advocates

LinkedIn Top Voice Denise Murtha Bachmann reveals why lurkers are your highest-value audience

 

Stop obsessing over engagement rates. The brutal reality? 

Those silent followers scrolling past your posts without commenting might be worth 10x more than your most vocal commenters. Denise Murtha Bachmann, founder of Sellovatorz and LinkedIn Top Voice, shattered conventional social media thinking during her Blue TV episode last Wednesday.

Here's what most content creators miss: Silent followers are often the ones most likely to become your buyers. They've been watching, but they need an invitation to engage.

The Blue TV Breakthrough: From Lurkers to Loyal Customers

During her featured segment, Denise exposed the fatal flaw in most LinkedIn strategies—chasing vanity metrics while ignoring the audience segment with the highest conversion potential. Her approach transforms passive content consumption into active business relationships.

"Silent followers are often the ones most likely to become your buyers. They've been watching, but they need an invitation to engage."

Denise Murtha Bachmann

The counter-intuitive insight: The followers who never comment aren't disengaged—they're evaluating. They consume your content, research your expertise, and make purchasing decisions based on what they observe over time. Most creators never capitalize on this behavior.

How to Implement the 4-Step Silent Follower Conversion System

Denise’s 4-step process to convert silent followers into active advocates

 

Denise’s methodology operates on four strategic principles that compound over time:

  1. How to Audit Your Current DMs and CTAs — Review your calls-to-action ruthlessly. Are they too aggressive? Most silent followers need soft entry points—resources offered via DM rather than public engagement pressure.
  2. How to Create Soft Entry Points for Engagement — Use polls, simple emoji reactions, or private invites to make silent followers comfortable engaging quietly. Keep it low-pressure and approachable rather than demanding public visibility.
  3. How to Tell Relatable Stories That Resonate — Focus on client journey stories or your own strategic mistakes that silently resonate with followers. Make them feel understood without forcing interaction.
  4. How to Build a Nurturing Workflow — Create a systematic process that respects privacy while encouraging future engagement. Private messages with value-added content consistently outperform public engagement tactics.

The data supports this approach: LinkedIn direct messages boast an average reply rate of at least 13%, more than double cold emails from 1% to 5% (Email Tool Tester). Silent followers who eventually engage convert at significantly higher rates because they've already completed their evaluation process.

Your Action Item: This week, identify ten silent followers who regularly view your content but never engage. Send personalized DMs offering value-first resources related to their industry or interests.

Replay + Resources

📺 Replay the Full Episode

🔷 Learn more from LinkedIn Top Voice Denise Murtha Bachmann

Denise Murtha Bachmann's LinkedIn Profile

→ Company: Sellovatorz

→ Book a 1:1 Sales Strategy Call with Denise: Scheduling Link

The next episode of Blue TV will be on October 22 at 11 AM ET (10 AM CT) on LinkedIn Live. Stay tuned!

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How to Use Strategic Philanthropy to Amplify Your Wealth and Well-being

Andy Wang's expert panel (Caroline Fiennes, Paul Schervish, Yvonne Moore, and Stephen Kump) reveal why giving isn't just good karma—it's smart financial strategy

Forget everything you think you know about charitable giving. 

The latest Inspired Money episode featuring Andy Wang and his powerhouse panel—Caroline Fiennes (Founder & Director of Giving Evidence), Paul Schervish (Professor Emeritus of Sociology), Yvonne Moore (Founder and Managing Director of Moore Philanthropy), and Stephen Kump (President of DAFs at Foundation Source)—revealed why philanthropy represents one of the most sophisticated wealth-building strategies available to high-performing professionals.

This wasn't feel-good charity talk—this was strategic asset allocation applied to human impact and financial optimization.

The Inspired Money Philanthropy Masterclass: How to Invest Through Generosity

Andy assembled expertise spanning philanthropic research, strategic giving, and financial technology to demonstrate how well-planned charitable giving through tools like Donor Advised Funds (DAFs) can increase impact by 30-40% while providing immediate tax benefits.

"Giving isn't just about how much you donate. It's about how you give. From building a philanthropic portfolio to using tools like donor advised funds, giving can be as strategic as any investment you make."

Andy Wang

The strategic reframe: Caroline introduced the concept of building a philanthropic portfolio using the same principles as investment management—diversification, impact measurement, and resource optimization.

"You want to think about how you can use your unique resources—money, time, connections—most effectively to solve a problem."

Caroline Fiennes

How to Unlock the Well-being Dividend: Why Givers Win Financially

Paul revealed the profound personal returns of strategic giving that extend far beyond tax deductions:

"Donors often say that their giving did more for them than it did for the recipients."

The health and happiness data is compelling: Research shows that donating just four hours a week lowers your risk of high blood pressure by 40% and increases overall happiness. (Science Daily)

Regular givers are 55% more likely to report feeling happier and more fulfilled, with long-term effects that rival doubling one's income. (Greater Good Science Center)

Yvonne connected this to sustainable wealth building:

"Philanthropy is not about wealth; it's about worth. It's about making a lasting, meaningful impact in a community."

How to Leverage Technology-Enabled Strategic Giving

Stephen demonstrated how DAFs remove friction from giving while maximizing impact and tax efficiency:

"The ability to separate how much to give and where to give simplifies the process, enabling you to make more impactful, tax-smart decisions."

The exponential growth data: DAFs have grown 600% in the last decade (Candid), demonstrating how technology makes sophisticated philanthropy accessible to more wealth builders.

Donor Advised Fund strategic decision flowchart showing tax benefits, appreciated securities donation process, and charitable giving optimization strategies

Your Action Item: Calculate your potential charitable giving tax advantages using current tax brackets and consider opening a DAF to separate your giving timeline from your tax planning timeline.


Replay + Resources

📺 Watch the full  episode of this week’s Inspired Money

  • In YouTube


  • In LinkedIn


Join the next episode of Inspired Money on LinkedIn and YouTube Live! Stay tuned.

🔎 Explore more from our Inspired Money host and panel of experts in this episode!

🔹Caroline FiennesCaroline Fiennes' LinkedIn Profile

→ Company Website: Giving Evidence


 → Personal Website: Caroline Fiennes

 

🔹 Paul Schervish

Paul Schervish's LinkedIn Profile

→ Career Website: Boston College Center on Wealth and Philanthropy

 

🔹 Yvonne Moore

Yvonne Moore's LinkedIn Profile

→ Company Website: Moore Philanthropy

 

🔹 Stephen Kump

Stephen Kump's LinkedIn Profile

→ Company Website: Foundation Source

→ Charity Website: Charityvest

 

🔹Andy WangAndy Wang's LinkedIn Profile

→ Company Website: Runnymede Capital Management


→ YouTube Channel: Subscribe here!

 → Free 3-minute Financial Plan: Calculate your Retirement Income

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How to Build Authentic Influence That Scales Globally

Jenny Fernandez speaking with Nikki Estes on Voices of the Week virtual stage discussing leadership branding, trust-building, and authentic executive presence

Traditional executive presence is dead.

Titles no longer carry influence—values and visibility do. Jenny Fernandez, Thinkers50 Radar honoree, CMO, and Columbia University professor, joined Nikki Estes (Founder & CEO of Market Me More) on Voices of the Week to reveal how authenticity, storytelling, and brand clarity are redefining leadership in 2025.

Their conversation exposed a fundamental shift: Leadership today isn't positional—it's personal.

The Voices of the Week Authority Blueprint: How to Build Trust Over Titles

Jenny explained why today's leaders must navigate content saturation and the erosion of public trust through values-driven visibility rather than position-based authority.

"People look at your values and how trustworthy and integral you are with your word... Your intention shows up in your actions."

Jenny Fernandez

The trust data validates this approach: According to the Edelman Trust Barometer, 63% of global employees trust their CEO more when they communicate regularly on social media—proof that authentic visibility drives credibility more than traditional corporate communications.

How to Implement the Three-Pillar Personal Brand Framework

Jenny advocates for professionals to identify three pillars of their personal brand—topics grounded in experience and future relevance.

For her, those pillars are innovation, adaptability, and creativity—core traits every leader needs to navigate disruption. From writing for Fast Company and Harvard Business Review to mentoring rising leaders at Columbia and NYU, Jenny models sustainable influence through clarity, consistency, and community.

"To build your brand, identify three distinct pillars that reflect your background. You have to make it credible and connected to your experience."

Jenny Fernandez

Nikki reinforced this philosophy:

"We follow leaders not just because of their title, but because of how they show up." 

How to Build Executive Presence Across Digital Platforms

The conversation revealed four strategic approaches for emerging thought leaders:

  1. How to Start on LinkedIn — Share weekly insights or lessons from your industry to build consistent visibility.
  2. How to Use Long-form ChannelsJenny leverages Substack to deepen engagement through newsletters and free e-books.
  3. How to Repurpose Strategically — Turn every livestream or event transcript into blogs, carousels, and short-form clips.
  4. How to Adopt Video Early — Video and live streaming create competitive advantage in an increasingly crowded content landscape.

"Video and live streaming are the future... Written content is going to be overpopulated. The best ability for us as thought leaders is to get on camera."

Jenny Fernandez

rofessional video podcast recording studio setup with camera equipment, lighting, and monitor displaying multi-view recording interface for creating executive presence content

How to Navigate Global Leadership Trends: AI, Authenticity, and Human Connection

As AI accelerates content creation, Jenny predicts greater premium on human insight and visual presence. Her analysis aligns with 2025 workplace data showing 79% of global professionals prefer leaders who communicate via video over text. (Wyzowl)

She also emphasized that 80% of new job opportunities stem from "weak ties" (Mark S. Granovetter)—connections two or three degrees away—reinforcing the need for authentic, cross-network engagement rather than superficial follower growth.

"Authenticity isn't oversharing; it's alignment."

Jenny Fernandez

Your Action Item: Define your three brand pillars based on your experience and future industry relevance. Create a content calendar that consistently reinforces these themes across your preferred platforms.


Replay + Resources

📺 Watch the Full Conversation here:

Voices of the Week: The Future of Leadership is Branded, Bold, & Human


🔎 Explore more from our Spotlight Voices here:

🔹 Jenny Fernandez

Jenny Fernandez's LinkedIn Profile

 Personal Website


→ Blog: Substack

 

🔹 Nikki Estes

Nikki Estes' LinkedIn Profile

→ Company Websites: 

 

→ Subscribe to Nikki’s newsletters!

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Your Next Move: How to Turn Insights to Implementation

The pattern across all three conversations is clear: Sustainable influence comes from strategic depth, not surface-level activity.

Whether you're converting silent followers, leveraging strategic philanthropy, or building authentic executive presence, three principles separate peak performers from everyone else:

  1. How Systematic Approaches Beat Random ActivityDenise's 4-step conversion system, Wang's philanthropic portfolio strategy, and Fernandez's 3-pillar branding framework all prioritize systematic execution over sporadic effort.
  2. How Value-First Relationships Drive Results — From soft CTAs for silent followers to strategic philanthropy that serves others while building wealth to authentic leadership that prioritizes trust over transactions, value creation consistently outperforms value extraction.
  3. How Strategic Positioning Creates Competitive Advantage — Understanding audience psychology, tax optimization opportunities, and platform dynamics enables smarter resource allocation and better outcomes.

Your 3-Day Action Plan:

Day 1: Implement Denise's silent follower audit. Identify 10 regular viewers who never engage and send personalized, value-first DMs.

Day 2: Calculate your strategic giving potential using Andy's philanthropic framework. Research DAF options if your charitable giving exceeds $5,000 annually.

Day 3: Define your three brand pillars using Jenny’s methodology. Create content themes that reinforce these pillars across your preferred platforms.

The leaders who thrive in 2025 understand that influence, wealth, and impact are interconnected systems, not separate pursuits. 

This week's conversations provided the strategic frameworks. Now systematic implementation determines who builds sustainable competitive advantage.

Ready to convert observers into champions, amplify your impact, and lead authentically? The methodology—and the opportunity—is yours to claim.

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Upcoming Event from Our Voices: Get Ready to Connect!

Our Top and Emerging Voices are bringing their expertise to you at their upcoming event! 

It’s your chance to grow your connections with the opportunity to gain firsthand insights and network with other leaders!

AI Realized Summit Website and Registration Page

AI Realized Summit

  • When: November 5, 2025
  • Where: San Francisco
  • Focus: An event for enterprise leaders to turn AI from concept into reality where one of our Top Voices Nitin Gupta will be speaking. Learn from over 35 practitioners and see over 600 AI deployments in action.

Explore more and reserve your spot for this exclusive event!

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