About Bobby
Bobby Umar works with leaders who feel stuck, unclear, or overlooked in crowded markets. His approach is rooted in helping them define what they truly stand for and translate that into a strong, visible personal brand. By aligning identity with action, he enables professionals to build credibility, attract opportunities, and grow influence.
Philosophy & Vision
Bobby believes that clarity creates confidence, and confidence drives visibility. His vision is to build a world of values-led leaders who are not just seen, but understood and trusted. He emphasizes authenticity over noise and encourages individuals to lead with purpose, not performance.
Expertise & Work
- Personal Branding Strategy
- Thought Leadership Development
- TEDx Coaching & Speaking Preparation
- Executive Visibility & Positioning
- Community Building & Leadership Development
Experience & Credibility
- 30+ years of professional experience
- Delivered over 1,000 keynotes across four continents
- Background in brand marketing at Kraft and Unilever
- Engineering experience at Bombardier
- LinkedIn Top Voice with 750,000+ followers
- Founder of DYPB (one of North America’s largest personal branding conferences)
Current Focus & Engagement
Expanding speaker presence in the United States (currently virtual-first)Growing the Thought Leadership Branding (TLB) Club communityDelivering keynotes, workshops, and leadership training programsSupporting professionals in landing TEDx talks through structured programs
Audience & Contact
Primary Audience:
Executives, founders, and professionals building authority in competitive marketsIdeal Buyers:
CHROs, L&D leaders, CMOs, and organizations seeking leadership visibility and employer branding