10 Marketing Stats That Will Shape 2025 (and How to Use Them Now)

ChatGPT, Claude, (and does anyone here use Gemini?) have reshaped knowledge work as we know it.

Today, a typical knowledge-worker cannot function effectively without using one of these tools regularly.

These AI tools have deeply impacted the marketing over the last few months. If you log on to LinkedIn, you’ll see that even highly coveted and skilled creators are facing trouble competing with the speed and efficiency of AI.

I recently read that Sam Altman (the founder of OpenAI, the parent company of ChatGPT), said that “AI Will Replace 95% of Creative Marketing Work. The OpenAI CEO says 95% of what marketers use agencies, strategists and creative professionals for will be handled by AI at nearly no cost.”

And to think that we started Market Me More right in the middle of this AI adoption race? What are we, crazy?!

Probably.

Most likely.

Definitely.

But wait a minute.

There must be SOME logic behind starting Market Me More, right? Why do our clients still rely on us when they can purchase a ChatGPT subscription for $25/month? Are THEY crazy? Well, not likely.

In this blog we’ll discover some shocking marketing stats for 2025 and beyond that will convince you to hire a professional marketing agency like Market Me More right away!

10 Marketing Stats That Will Shape 2025 (and How to Use Them Now)

1. AI Will Power 95% of Customer Interactions by 2025

Apart from marketing, AI will also impact customer interaction significantly in the next few years.

As AI-trained models keep getting better with training, they will know how to handle customer objections and queries without human intervention.

One thing is for sure, if AI cannot replace creativity, it can still replace mundane and repetitive rule-based tasks very quickly.

Tools powered by artificial intelligence are already handling complex queries and customer chats now.

However, they will further take it up a notch when these digital marketing solutions are trained on more data. Data from personalized email campaigns and large language data sets.

What This Means:

AI isn’t replacing customer support representatives fully; it’s supercharging them. Businesses using AI have already reported a 70% increase in ROI.

How to Use It Now:

• Implement AI chatbots for real-time support and lead generation.
• Use predictive analytics to craft hyper-personalized marketing campaigns.

If you are planning on setting up a new customer experience tool, our partner Observable Services is here to help! Contact them here.

2. 68% of Businesses See an Increase in ROI Thanks to AI in Content Marketing

I could have written this entire blog in less than 30 seconds with ChatGPT. But I don’t intend to do so.

That said, I will also be the first to admit that I have actively relied on AI for writing, idea generation, and formatting. Here’s another blog on how I use AI to write.

So, I can rightly say that AI isn’t just about efficiency; it’s about results. It is not about generating end-to-end blogs and content pieces without human touch. In fact, it is all about working WITH AI tools to write faster, and better!

More than two-thirds of businesses credit AI with boosting their content marketing ROI.

What This Means:

AI tools are no longer optional—they’re essential for staying competitive. The correct use of AI can help you be 5x more productive, especially on content marketing fronts!

How to Use It Now:

• Leverage AI for researching trending content topics.
• Use AI writing tools to enhance the quality of your blog posts, then review them for that human touch.

Read the 5 ways I use AI today to write my content quickly and efficiently.

3. 89% of Customers Want More Videos from Brands

If you’ve been ignoring video content, now’s the time to rethink your strategy. Video content is not just a trend—it is here to stay.

Yesterday, I was watching an interview of the biggest Indian tech YouTuber. TechBurner generates close to 200-300 million views on YouTube.

But that’s not the fun part. The best part is that he recently launched a new smartwatch and was able to generate sales of 4cr (~$500k within the first 24 hours of launch). That’s the impact of video marketing and branding!

From short TikToks to detailed product demos on YouTube, video content grabs attention, keeps viewers engaged, and leaves a lasting impression.

Don’t know where to get started? Hire an expert social media marketing company to create a content creation and distribution calendar for you!

The same blog post that struggles to get traction can likely take off when paired with a quick, relatable video snippet. And the stats back this up: 89% of customers want brands to create more video content. That’s nearly everyone.

What This Means:

Whether it’s a flashy ad, a heartfelt story, or a quirky reel, your customers are waiting for you to hit record.

You don’t need to create a cinematic polished footage for your first video. Just start getting comfortable. Don't be afraid of judgement for poor quality. All of us start somewhere.

How to Use It Now:

• Create short, engaging videos for Instagram Reels or TikTok to connect with younger audiences.
• Use video testimonials or behind-the-scenes content to build trust with your audience.

4. 93% of Marketers Use Human Oversight to Review AI-Generated Content

Saying AI isn’t perfect is a massive understatement.

It might nail grammar and structure, but it still lacks the emotional depth and context humans bring to the table. That’s why nearly every marketer (93%, to be exact) uses human oversight to refine AI-generated content before it goes live.

I’ll admit it: I use AI tools to speed up my writing. But every draft I create goes through a thorough review to make sure it sounds like me—quirks, humor, and all. Because if it sounds like a robot, people will tune out faster than you can say "ChatGPT."

What This Means:

AI is an incredible assistant, but it’s not ready to fly in my book. A little human touch can turn a bland draft into something engaging and on-brand.

How to Use It Now:

• Use AI to generate first drafts or brainstorm ideas, then review them to align with your brand’s voice.
• Train your team to edit AI content effectively, blending machine efficiency with human creativity. 

5. 58% of Businesses Use AI for Researching Content and Topic Ideas

Ever felt stuck staring at a blank screen, unsure of what to write? All of us have felt that.

In fact, I felt it before starting this blog! Well, 58% of businesses are sidestepping that struggle by using AI to research content and topic ideas.

From identifying trending keywords to analyzing competitor strategies, AI has become the ultimate brainstorming buddy.

I use AI to speed up my content planning, too. Once you train it correctly, your AI knows exactly what your audience is searching for. But here’s the kicker: it’s still you who decides how to tell the story.

What This Means:

AI can handle the heavy lifting when it comes to research, giving you more time to focus on crafting creative, impactful content. The best marketing agencies near you are not about cutting corners—they are all about working smarter.

How to Use It Now:

• Use tools like Semrush or ChatGPT to generate fresh content ideas based on trending topics and SEO insights.
• Analyze gaps in your competitors’ content strategies to create pieces that stand out.

We do a lot of polls and analysis to generate cheat sheets and eBooks on trending marketing topics. Check them out and download them for free here.

6. 50% of Content Marketers Hold Managerial Roles

Content marketing is no longer just a supporting player—it’s a driving force in business strategies. In fact, 50% of professionals in the field hold the title of Content Marketing Manager, while 26% are specialists.

That means businesses are investing heavily in leadership and expertise to spearhead their content efforts.

We need expert planners and digital marketing consultants. Execution is simple. You can do it with AI tools.

But knowing what to write, when to write, and how to write? That’s where these managers and strategists come in. That’s where Market Me More comes in!

Content marketing is no longer just about creating content—it’s about owning strategy, leading teams, and delivering results.

What This Means:
Content marketing isn’t just a creative role anymore—it’s strategic. Businesses are building teams with clear leadership to ensure their content efforts align with overarching goals.

How to Use It Now:

• Invest in Expertise: Hire or train a content marketing lead to create a strong strategy and oversee execution. (Or save some money and hire a fully fractional marketing team with outbound specialists, email marketers, designers, and more at the cost of of hiring one content marketing manager full time)
• Define Roles Clearly: Ensure your team has specialized roles for strategy, creation, and analytics to maximize efficiency.

7. Nearly 80% of Small Business Owners Write Content Themselves

When it comes to content creation, small business often do it themselves. A striking 80% of them report writing their own content, while only 17% rely on in-house writers and 14% work with freelancers.

This stat speaks volumes about the resourcefulness—and challenges—of small businesses in managing their marketing efforts.

Today, you can get free online marketing certifications and consider yourself an expert. But ask yourself this, are experts really at the top of their game because of their certificates, or their experience?

I get it. As a business owner, it’s tempting to take the DIY route. You know your brand best, and no one else can tell your story quite like you. But let’s be real—writing content consistently while juggling other responsibilities can be overwhelming.

What This Means:
Small businesses need to find a balance between doing it themselves and getting support. While personal involvement can add authenticity, outsourcing to a digital marketing agency near you can bring consistency and quality.

And this is exactly, why our small business clients love us. They get the benefit of hiring a full marketing team (not just a content writer/manager) at the cost of one full-time hire!

How to Use It Now:

• Set Boundaries: Focus on writing cornerstone content (e.g., About pages, mission statements), and delegate repetitive tasks like blog writing.
• Outsource Strategically: Work with freelance digital marketing agencies for high-impact pieces or when you’re short on time.

Writing your own content is admirable, but it’s okay to ask for help. Remember, consistency and quality are key to content marketing success!

8. 46% of B2B Marketers Plan to Increase Their Content Marketing Budget in 2025

Content marketing isn’t just getting attention—it’s getting funding. Nearly half (46%) of B2B content marketers plan to increase their budgets in 2025. Why? Because they know that effective content drives leads, builds trust, and keeps customers coming back for more.

This stat isn’t just about numbers; it’s a clear signal that content marketing is not dead with AI. In fact, organizations are investing MORE in it. It’s a critical investment, one that businesses are doubling down on to stay competitive.

What This Means:

The internet is filled with the same repetitive AI-generated content. If you want to stand out, you need to have experts by your side. If your content marketing services budget isn’t growing, you’re at risk of falling behind. More resources mean more opportunities to create, test, and scale strategies that deliver results.

How to Use It Now:

• Prioritize High-Impact Content: Focus on formats with proven ROI, like long-form blogs, video content, and downloadable guides.
• Track ROI: Use analytics to show the value of your content efforts, justifying future budget increases.

9. 73% of Marketers Use Email Newsletters to Distribute Their Content

Creating content is good. Distributing it correctly is where you get REAL value out of it. Email newsletters are the unsung heroes of content distribution.

With 73% of marketers relying on email newsletters, it’s clear that email is still delivering value to audiences. Unlike social media posts that can disappear into the void, newsletters land right in your audience’s inbox, ready to be read (or at least noticed).

I’ve always found newsletters to be a secret weapon. Whether it’s sharing updates, promoting blogs, or teasing a product launch, emails provide a direct, personal connection that other channels can’t replicate.

What This Means:
If you’re not using email newsletters to distribute your content, you’re missing out developing a 1-to-1 connection with them.

How to Use It Now:

• Create a Schedule: Consistently send newsletters with valuable content, updates, and offers.
• Segment Your Audience: Tailor your newsletters to different audience groups for maximum relevance and engagement.

Setting up email is not only about writing beautiful conversion copy. We need an expert email marketing agency to complete technical setup and track open/click rates.

We also need to ensure that our emails don’t end up in spam thereby hurting our domain authority. If you need help with email marketing, our in-house email expert, Walter Akolo, is just a call away.

Fill out this form and he will reach out to you right away!

10. 93% of Internet Users Start Their Journey on a Search Engine

If you’re wondering where your audience is, the answer is simple: Google (or maybe Bing, for the adventurous ones). 93% of internet users begin their online journey with a search engine.

Whether they’re looking for answers, products, or services, it all starts with a keyword. This stat highlights the importance of SEO. If your website isn’t optimized for search, you’re practically invisible to the majority of online users.

What This Means:
SEO isn’t optional—it’s foundational. Showing up on the first page of search results can make or break your online visibility.

How to Use It Now:

• Prioritize Keyword Research: Use tools like Semrush to identify and target the right keywords for your audience.
• Optimize Existing Content: Refresh older blog posts and web pages with updated keywords and best practices for search rankings.

Search engines are the digital front door to your business. Make sure your website marketing is on point, read to welcome your audience with open arms—or at least a killer landing page!

A Quick Recap

Marketing in 2025 and beyond is being shaped by AI and evolving consumer behaviors. Here’s what we’ve learned from the latest stats:

1. AI will power 95% of customer interactions, taking over repetitive tasks while boosting ROI by 70%.
2. 68% of businesses report higher ROI thanks to AI in content marketing, proving its value as a game-changer.
3. 89% of customers want more videos from brands, making video content an essential part of any strategy.
4. 93% of marketers use human oversight for AI-generated content, ensuring quality and alignment with brand voice.
5. 58% of businesses use AI to research content and topics, making brainstorming faster and smarter.
6. 50% of content marketers in the US hold managerial roles, signaling a shift toward strategic leadership in the field.
7. Nearly 80% of small business owners write content themselves, balancing authenticity with the challenges of consistency.
8. 45% of B2B marketers plan to increase their content marketing budgets in 2024, highlighting the growing importance of content.
9. 73% of marketers use email newsletters for content distribution, proving email’s staying power.
10. 93% of internet users start their journey on a search engine, making SEO the ultimate gateway to your audience.

Conclusion: The Future of Marketing Starts Now

AI isn't a threat—it's a powerful collaborator that's reshaping how we create, distribute, and connect with our audience. As technology becomes more sophisticated, the human element becomes increasingly valuable.

These statistics aren't just numbers—they show us a more intelligent, more intimate form of marketing. AI can generate content, but it can't generate genuine connection.

It can analyze data, but it can't feel the pulse of human emotion. That's where skilled marketers become irreplaceable.

The marketers who will thrive in 2025 aren't those who resist AI, but those who learn to dance with it.

Expert marketers at Market Me More are leveraging technology to free up time for what truly matters: crafting messages that connect, strategies that inspire, and experiences that transform.

We can help you understand that every click, every view, every conversion, there's a person with hopes, fears, dreams, and desires.

The future of marketing isn't AI versus humans. It's AI and humans, working together to create something truly extraordinary.

Are you ready to write the next chapter?

Let’s get started together. Fill out this contact form, and we’ll reach out!