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Lead Don’t Lurk: LinkedIn Strategies to Grow Your Brand in 2025

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Analie Rose Derequito Jul 24, 2025 9:00:00 AM
LinkedIn Strategies to Skyrocket Your Personal Brand in 2025 – promotional banner featuring 3D phone, megaphone, and digital engagement icons by Top Voices Unite and Market Me More

Each week, LinkedIn comes alive with thought leaders sharing bold ideas, authentic journeys, and practical tools to thrive in today's digital-first professional world. In this weekly recap edition of our newsletter, we spotlight three powerful conversations from the Top Voices series—including Top Voices Tuesday, Blue TV, and Live with Top Voices Unite.

From building executive presence and mastering LinkedIn engagement to preparing for a post-labor AI economy, these Top Voices break down what it really takes to lead with influence, authenticity, and vision in 2025. 

Top Voices Unite isn’t just a community—it’s a movement.

Designed for industry leaders and changemakers, it supports those who seek to be credible, engaging, and impactful from day one.

Whether you're aiming to boost your executive presence,  tell your story more powerfully, lead in an AI-powered future, scale your visibility, or become more intentional online, this newsletter delivers the actionable insights you need.

Disrupting Work and Wealth: Cory Warfield’s Blueprint for a Post-Labor AI Economy

Are we ready for a future where work is optional and machine intelligence is exponential to outperform the brightest minds?

In this electrifying Top Voices Tuesday episode, Michael Lopez was joined by Cory Lopes-Warfield, tech entrepreneur and visionary, who maps out a rapidly approaching future where superintelligence, universal basic income, and the post-labor economy redefine everything from productivity to purpose.

If that makes you uncomfortable—you’re not alone. But here’s the opportunity: You can lead the shift instead of being left behind.

Michael Lopez and Cory Lopes-Warfield discussing AI and leadership on Top Voice Tuesday livestream

3 Shifts Cory Urges Us to Embrace:

  1. Superintelligence Is Real—and It’s Already Disrupting Reality

“Superintelligence is very, very close... [with] IQs in the tens of thousands” — Cory Warfield

New models like Grok 4 have not only passed the Turing Test, but scored 100% on the bar exam and LSATs—a level of cognition that signals the rise of machines that outthink entire human civilizations.

  1. Universal Basic Income (UBI) as an Infrastructure  of Mental Health and Productivity

Cory’s vision: 10% of corporate net revenue gets routed into a blockchain-based liquidity pool, offering UBI to all individuals without strings attached.

“It should not be merit-based… Every person should receive funds monthly, no judgment, no expectations” — Cory Warfield

He’s already launched the first pilot in a small population, proving its viability.

  1. Mental Health Is the Most Urgent Investment

Amid the disruption, Warfield insists that our personal response is paramount:

“Whatever we can do for our mental health right now… nothing else matters if we don’t have that.” — Cory Warfield

The trio of actions he recommends:

  1. Prioritize mental health
  2. Familiarize yourself with free AI tools like Perplexity
  3. Develop entrepreneurial thinking—even in daily life

Cory Warfield's vision graphic: mental health, universal basic income, superintelligence future framework

Love, Leadership, and a Tech-Enabled Future

Cory Lopes-Warfield is not just theorizing—he’s building. As CEO of Loving Is, he’s programming empathy into algorithms and contemplating a presidential run in 2028. His memoir-in-progress, “Love More”, is a reflection of a deeper philosophy: that the only path through technological upheaval is human connection.

“Don’t hate anyone—just love the hell out of them more.”

Let’s Talk

What’s one way you’re choosing love over fear in the face of change?

Whether it’s in your leadership, your relationships, or your vision for the future—your story matters.

Drop your reflections in the comments or tag someone who’s redefining what it means to lead with heart. 💬

Replay + Resources

📺 Watch the Full Episode

📬 Get the most of the insights from our featured Top Voices in this episode!

  • Learn from Michael’s latest thinking on change and transformation, along with current topics discussed on the Top Voice Podcast. 

        https://www.michaeljlopez.coach/weekly-newsletter-sign-up


Visit the Loving Is platform, Cory’s latest venture, to see how love and empathy are being woven into the digital future.

        https://app.lovingis.ai/

Authentic Executive Presence: 4 LinkedIn Strategies to Build Influence and Trust in 2025

Perfection is out. Presence is in.

This raw conversation between Michael and Denise reframes executive presence for today’s digital leaders. Instead of polishing your brand, they challenge you to connect through consistency, humanity, and humility.

Leaders who once relied on credentials and clean copy are learning that connection beats curation. On LinkedIn, it’s the real moments—messy, honest, and human—that spark trust, visibility, and growth.

 

Denise Murtha Bachmann in Blue TV livestream with Michael Lopez, discussing building executive presence through authenticity and adaptability.

On this week’s Blue TV, LinkedIn Top Voice and Sellovatorz Inc. founder Denise Murtha Bachmann sat down with fellow Top Voice and transformation expert Michael Lopez for a raw, energizing conversation about what it really takes to build an executive presence online.

In From Insight to Impact: Building Executive Online Presence, Michael and Denise unpack the shift from corporate branding to personal branding—and how embracing imperfection, feedback, and experimentation on LinkedIn leads to deeper connections, not just impressions.

 I've gotten more out of just trying something than I have overthinking and trying to be perfect at something.”— Michael Lopez

Michael’s Core Executive Presence Principles

Michael’s journey from major consulting firms to founding his own brand reveals hard-won truths about building influence, especially when the camera isn’t rolling.

Four Pillars of Executive Presence Introduction, Including Start Imperfect, Adapt Fast, Show Up Authentically, Lead with Conversation

Michael’s 4-Pillar Framework:

  1. Start Imperfect
    Don’t wait for the perfect banner, bio, or hook. Just start. “You learn more by trying than overthinking,” says Michael.
  2. Adapt Relentlessly
    Be dynamic. Treat your LinkedIn profile like a living lab—test headlines, change taglines, and iterate based on real feedback.
  3. Show Up Authentically
    Perfection disconnects; authenticity converts. Michael emphasized that consistent, human posts (even with minor flaws) build trust faster than overproduced content.
  4. Lead with Conversation
    Don’t just post—engage. Executive presence is built one human interaction at a time. Spark conversations that invite connection and learning.

We’ve got to be willing to just start and put yourself out there without being worried about perfectionism.”- Denise Murtha Bachmann

Stat to Know:

Only 1% of LinkedIn users create content—but those who do build outsized visibility and influence

LinkedIn Internal Data

Ask Yourself:

✅ Am I posting original content—or just company updates?
✅ Is my profile more human or more robotic?
✅ Have I evolved based on feedback—or am I stuck in version 1.0?
✅ Do my visuals and voice reflect the real me—or the “ideal” me?

What You Can Do Now:

✔️ Share one imperfect post this week—just go.
✔️ Revisit your headline: does it spark curiosity or just state a title?
✔️ Try video—even if it scares you (especially if it scares you).
✔️ Ditch the generic DMs—ask a question, start a real dialogue.
✔️ Use AI to augment your voice—not replace it.

Let’s Talk

When did you stop posting for the algorithm—and start posting for people?

What was the moment you showed up fully as you on LinkedIn? Maybe it was a vulnerable story, a lesson you learned the hard way, or a rough-around-the-edges video that finally landed.

Replay + Resources

📺 Replay the Full Episode:
Blue TV: From Insights to Impact Building Executive Presence Online

🔷 Explore More from Michael Lopez

Website:  Michael Lopez

🔷 Learn from Denise Murtha Bachmann

Company Website : https://sellovatorz.com/

📅 Book a 1:1 Sales Strategy Call:
🔗 Schedule with Denise

Schedule with Denise: https://app.usemotion.com/meet/denise-murtha-bachmann/5j8034m

🧭 Follow Michael Lopez for real-world strategies on building executive presence through authenticity, adaptability, and fearless experimentation on LinkedIn.

🌟 Connect with Denise Murtha Bachmann for actionable insights on human-centered branding and how to lead online with confidence, vulnerability, and impact.

From Lurker to Leader: 3 Power Moves to Win on LinkedIn in 2025

Every day, over 134.5 million people log into LinkedIn—but only a sliver are visible contributors. The rest? Silent scrollers, passive job seekers, and hopeful lurkers. In a platform where 79% of B2B marketers see LinkedIn as a top lead source (Hubspot, 2025), staying quiet isn't neutral—it's a missed opportunity.

You don’t need more posts—you need more presence.

In the Live with TVU Livestream, Chris and Tim unpack how to comment strategically, optimize your profile for conversion, and build visibility without burnout, leveraging storytelling that converts into opportunity.

Whether you’re pivoting careers or scaling influence, these three takeaways will reshape your strategy.

Chris C. Anderson and Tim Dickey discuss LinkedIn engagement at Top Voices Unite livestream

Strategic Comments = Organic Visibility

Chris explained it best:

“I posted a comment… that alone got 7,500 impressions. That’s the same as a good standalone post.”

Tim emphasized thoughtful engagement across tiers—from up-and-comers to business heavyweights. Instead of pushing new posts daily, amplify your visibility with meaningful comments that position you as a contributor, not just a consumer.

📊 Research backs this up: Commenting on high-performing posts can drive up to 4x more engagement than standalone posts with smaller reach (Oktopost, 2023).

Your Profile Is Not a Résumé—It’s Your Funnel

Your LinkedIn profile is the first search result for your name,” Chris noted.

It’s not just digital real estate—it’s a conversion asset.

Tim shared how he aligns content and profile updates weekly to reflect business evolution, partnerships, and community involvement.

“I want the world to know what Improving and CodeLaunch are doing—this isn’t just self-promotion, it’s ecosystem building.”

According to LinkedIn, profiles with updated headlines, featured content, and bios get 21x more views and 36x more messages (LinkedIn, 2024).

authentic storytelling showing connection between trust and business communication

Storytelling Builds Trust—Trust Drives Business

Forget hacks. Tim’s storytelling helped him transition from IBM to Improving, a conscious capitalism company:

“I love sharing their story more than my own... That emotional connection is where LinkedIn shines.”

Chris echoed this with his own strategy: “You’re not trying to beat the algorithm. Just tell your story honestly and with purpose.”

In today’s landscape, emotional content is remembered 22x more than facts alone (source). Story-first profiles convert better, build rapport faster, and attract leads who align with your values.

If you’re building a livestream presence or commenting strategy, here’s how top marketers host virtual events on a lean budget to boost visibility and engagement without draining resources.

What This Talk Truly Delivered

Chris and Tim didn’t just riff on social strategy—they modeled it. Their conversation was a live masterclass in alignment, authenticity, and actionable insights. If you want to be more than just a viewer on LinkedIn, you must:

  • Show up intentionally
  • Elevate others first
  • And build long-term value over short-term vanity

As Chris said, “You don’t have to succeed in everything. Just be tactical and strategic at the same time.”

This wasn’t a sales pitch. It was a wake-up call.

LinkedIn growth journey with three phases: strategic commenting, profile optimization, storytelling impactReady to Lead Instead of Lurk?

Make your next move intentional. Choose one of these steps now:

  • Update your LinkedIn headline to reflect your next goal
  • Comment on a colleague's post with depth and intent
  • Share one story from your work that others can learn from

Want to turn your visibility into action? Pair these tips with 12 key email marketing stats for 2025 to craft content that converts beyond the feed.

And if you found these insights valuable, share this newsletter—or better yet, start your own.

Lead the way. Don’t wait to be invited.

Let’s Talk

What’s one small experiment you could try this week—commenting, storytelling, or resharing content—that might build new connections?

Drop your thoughts in the comments or tag a colleague who's ready to grow their voice and presence online. 

Replay + Resources

📺 Watch the Full Episode

🧠 Follow Chris Anderson to learn how to turn career storytelling into consulting opportunities.

🔍 Connect with Tim Dickey for practical advice on building brand voice and community on LinkedIn.

Stay Connected to What Matters Most

Subscribe. Share. Step Up.

Whether you’re building a brand, a business, or a movement—these conversations are your blueprint. Share these recaps with someone growing their voice. 

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