Honest B2B Lead Generation Review (And 12 Stats) on LinkedIn from an Ex-Employee
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Have you ever caught yourself doomscrolling through LinkedIn and wondering if it's actually doing anything for your business?
I mean, we all know it's THE professional networking site, but is it really worth the time and effort (especially for B2B lead generation)?
Even though I’ve worked at LinkedIn before (I am an ex-LinkedIn employee), and have seen the effect of LinkedIn firsthand, I have my doubts sometimes.
Most times it feels like a big cesspool of selfies and irrelevant promotional posts, and I wonder, “Shit, this is just another bs social media site now. People are either just fake promoting their personal brand or using it as a glorified tinder. I mean who the f knows what this is anymore. Can it help find jobs? Business? Or is it just a big scam?”
Before jumping to conclusions, I thought I’d do a bit of digging to see what others think and what numbers say.
It turns out LinkedIn isn't just a place to collect connections like fridge magnets from your recent trip (I recently went to Vegas and San Francisco and did not buy a single fridge magnet – YAY me!); it is in for generating real, tangible leads in the B2B world.
So, if you've been on the fence about ramping up your LinkedIn B2B lead generation game, or you're just curious about what it can actually do for you, this blog should clear some shit out.
I've read and read and read blogs to find the 12 most compelling LinkedIn sales and marketing stats that might just change the way you look at this platform.
Ohh by the way, LinkedIn was definitely one of the coolest organizations I worked with! Check out a picture from when I worked there (January 2020).
1. LinkedIn Is Responsible for 80% of B2B Social Media Leads
LinkedIn accounts for 80% of B2B leads generated through social media.
My Thoughts on the Stat:
While most of us think LinkedIn is just another social media channel like Twitter, Facebook, and Instagram, it is taking the lead as the go-to for B2B leads. While other platforms focus on social engagement, LinkedIn focuses on business results.
How Does That Stat Impact Your Business?
If you’re a B2B brand, this stat should be your call to action. LinkedIn isn’t just a network; it’s practically a lead-generation machine. Wondering how to generate leads on LinkedIn? Shift more of your social media efforts to LinkedIn if you’re looking to reach decision-makers and generate real, high-quality leads.
2. 94% of B2B Marketers Use LinkedIn for Content Distribution
94% of B2B marketers use LinkedIn as their primary platform to distribute content.
My Thoughts on the Stat:
Almost everyone in B2B marketing is using LinkedIn to push out content.
This isn’t just a space for job hunters or people wanting to showcase their resumes; it’s a platform for sharing valuable insights and positioning yourself as an expert. YOURSELF as an expert.
Don’t expect to just publish boring blogs on your company page, post as a “thought-leader” yourself. People want to see YOU, not a generic blog.
How Does That Stat Impact Your Business?
Sharing valuable content on LinkedIn helps your business build authority, grow followers, and nurture leads. Don’t just treat LinkedIn as a place to update your resume—use it to consistently share insights, educate your audience, and build credibility.
3. LinkedIn Has 2x the Conversion Rate of Other Social Media
LinkedIn’s visitor-to-lead conversion rate is twice as high as that of other social platforms.
My Thoughts on the Stat:
It’s one thing to bring people in; it’s another to get them to act. People aren’t just browsing on LinkedIn; they’re actively considering and making decisions.
How Does That Stat Impact Your Business?
With double the conversion rate of other platforms, LinkedIn should be front and center in your marketing and lead generation strategy in the B2B world.
This stat tells us that LinkedIn users are more intentional, and they’re ready to engage if you give them the right nudge. So, optimize your profile, get that content out there, and make it easy for visitors to convert.
4. LinkedIn Ads Are 28% More Cost-Effective Than Google Ads
On average, LinkedIn ads are 28% cheaper per lead compared to Google Ads.
My Thoughts on the Stat:
In marketing, every dollar counts. LinkedIn ads may not get the same hype as Google, but they’re proving to be more budget-friendly for B2B.
Instead of shelling out big bucks on Google, LinkedIn offers a more cost-effective way to reach those exact decision-makers you need. We recently partnered with Speedworks Social for our first LinkedIn ads and they’re working extremely well!
How Does That Stat Impact Your Business?
If you’re spending a large chunk of your marketing budget on Google Ads, it might be time to reassess.
LinkedIn’s advertising ROI could provide the same—or better—results for less.
This stat encourages you to diversify your ad spend and leverage LinkedIn’s cost-effective targeting capabilities, especially if you’re looking to stretch that marketing dollar.
5. 80% of LinkedIn Members Drive Business Decisions
About 80% of LinkedIn users are decision-makers or influence business decisions.
My Thoughts on the Stat:
LinkedIn isn’t just full of professionals; it’s full of the professionals.
No other platform has such a high concentration of decision-makers actively scrolling, posting, and engaging.
How Does That Stat Impact Your Business?
If you want to go straight to the source, LinkedIn is your best bet. You’re not just reaching random professionals; you’re getting in front of people with the power to make purchasing decisions.
That means every connection, every message, and every post has the potential to land in front of someone who can actually say, “Yes, let’s go with this.”
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6. 97% of B2B Marketers Use LinkedIn for Content Marketing
A massive 97% of B2B marketers are using LinkedIn as their main content marketing platform.
My Thoughts on the Stat:
Almost all B2B marketers are betting on LinkedIn for content marketing. Why? Because it’s where the right audience is paying attention and engaging. This stat just shows how it has transformed from a simple networking site into a full-blown content hub.
How Does That Stat Impact Your Business?
The best B2B marketers think of LinkedIn as a publishing platform where you can share valuable insights, case studies, or even quick tips. The more valuable content you share, the more credibility you build with a professional audience that’s already interested in what you have to say.
Companies That Post Weekly on LinkedIn See 2x Higher Engagement
My Thoughts on the Stat:
Consistency pays off—especially on LinkedIn. If posting once a week can double your engagement, that’s a pretty solid reason to set a reminder. It’s not about flooding your feed with content but rather building a habit that keeps you top-of-mind for your audience.
How Does That Stat Impact Your Business?
This stat is basically LinkedIn saying, “Hey, show up regularly, and I’ll reward you.” By committing to at least one post per week, you’re not only maintaining visibility but also encouraging more engagement, which could lead to more connections, conversations, and ultimately, leads.
Maintaining a consistent posting schedule is difficult. We know and have been there. That is why we have created a strong content machine that can repurpose your existing content into bite-sized pieces for different platforms.
We can download your brain data onto a document and create posts that reflect not just your company but YOU correctly. So, if you need help with LinkedIn posting and content creation, our team is here to help. Fill out the short form here and we’ll reach out to you!
Get Started with Your LinkedIn Content Strategy
8. LinkedIn Sponsored Content Boosts Purchase Intent by 33%
Sponsored content on LinkedIn can increase purchase intent by 33%.
My Thoughts on the Stat:
One of the most prominent LinkedIn B2B marketing strategies is sponsored content. It isn’t just another ad in the feed—it’s a subtle, targeted way of putting your brand in front of the right people.
The fact that it can increase purchase intent by a third tells us that people are open to hearing from businesses on LinkedIn, as long as the content feels relevant and valuable.
It’s like LinkedIn users are in “business mode” and ready to engage with content that genuinely speaks to their needs.
How Does That Stat Impact Your Business?
If your goal is to guide leads toward purchasing, LinkedIn Sponsored Content is worth considering. By promoting well-crafted, targeted content, you can nudge potential customers further down the funnel without feeling overly salesy.
It’s an investment that positions your business right where decision-makers are most receptive. Work with our partners at Speedwork to create ads and sponsored content for your LinkedIn (Tell them that we sent you for a discount)!
9. LinkedIn InMail Has a 300% Higher Response Rate Than Traditional Email
InMail on LinkedIn has a response rate that’s 3 times higher than standard email outreach.
My Thoughts on the Stat:
Email marketing is GREAT! InMails may be better though.
InMail is LinkedIn’s not-so-secret weapon for outreach. Unlike the avalanche of emails that flood inboxes every day, an InMail message feels more personal and less spammy.
It’s like getting a text from a friend versus an email from a stranger. People on LinkedIn are more open to connecting and responding, which gives InMail that edge over traditional email outreach.
How Does That Stat Impact Your Business?
If you’re trying to reach out to potential clients or partners, InMail can be your go-to. With its significantly higher response rate, InMail gives you a better shot at meaningful conversations with the right people.
Your best bet? Target your customers over InMails and emails simultaneously! Here is some coverage on how email marketing works for you:
Need help with email marketing? Reach out to our resident email expert Walter Akolo and he’ll guide you today!
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10. LinkedIn Live Gets 7x More Reactions and 24x More Comments
My Thoughts on the Stat:
People love real-time content—they get to interact, ask questions, and feel like they’re part of the conversation. LinkedIn Live brings a whole new level of engagement that makes your audience feel connected to you and your brand. It’s like hosting a mini-conference without anyone having to leave their desk.
How Does That Stat Impact Your Business?
If engagement is what you’re after, LinkedIn Live is IT. By going live, you’re creating a space for immediate feedback and interaction, which builds trust and rapport.
So whether you’re sharing insights, hosting a Q&A, or launching a product, LinkedIn Live is a game-changer for real-time engagement and community-building.
Our President and Co-Founder Nikki Estes knows how to drum up attention and network like a pro to fill those attendance seats for your LinkedIn Live. Speak with her to know more!
11. Profiles with Complete Information Get 30% More Views
LinkedIn profiles with complete information receive 30% more weekly views.
My Thoughts on the Stat:
Having a bare-bones profile is like walking into a meeting without introducing yourself—it just doesn’t make a great impression. A fully filled-out profile helps build credibility. It’s LinkedIn’s way of saying, “Hey, this person is worth checking out.”
How Does That Stat Impact Your Business?
A complete profile is like your digital business card. Pro LinkedIn marketing tip: More information you provide, the easier it is for potential clients or partners to understand what you bring to the table.
So, make sure your profile is polished, with a professional photo, a strong headline, and detailed experience. It’s a simple tweak that can have a big impact on who finds you.
12. 63 Million Unique Mobile Users Access LinkedIn Monthly
LinkedIn sees 63 million unique mobile users every month.
My Thoughts on the Stat:
Let’s be real—most people are checking LinkedIn on their phones, either between meetings or while commuting. Mobile is where your audience is, meaning your content has to look good and read well on a small screen.
How Does That Stat Impact Your Business?
To capture the attention of mobile users, optimize your LinkedIn content for mobile. Use short paragraphs, bullet points, and visuals that look great on smaller screens.
Keeping mobile in mind will help ensure that your content is easy to read and interact with, making it more likely to engage the mobile crowd, which is a massive chunk of LinkedIn’s audience.
Final Thoughts
Let’s recap all the stats:- LinkedIn accounts for 80% of B2B leads sourced from social media.
- 94% of B2B marketers use LinkedIn as their primary platform to distribute content.
- LinkedIn’s visitor-to-lead conversion rate is twice as high as that of other social platforms.
- LinkedIn ads are 28% cheaper per lead compared to Google Ads.
- About 80% of LinkedIn users are decision-makers or influence business decisions.
- 97% of B2B marketers use LinkedIn for content marketing.
- Companies posting at least once a week on LinkedIn achieve double the engagement rates.
- Sponsored content on LinkedIn can increase purchase intent by 33%.
- InMail on LinkedIn has a response rate that’s 3 times higher than standard email outreach.
- LinkedIn Live broadcasts generate 7 times more reactions and 24 times more comments than regular videos.
- LinkedIn profiles with complete information receive 30% more weekly views.
- LinkedIn sees 63 million unique mobile users every month.
Alright, so there you have it— 12 LinkedIn lead generation tips and statistics that reveal it as an absolute powerhouse for B2B companies.
Whether it’s the high engagement rates, the influence of decision-makers, or the incredible reach through LinkedIn Live and Groups, there’s no denying LinkedIn’s potential when it comes to serious business growth.
If you’ve been thinking LinkedIn is just another social media site, hopefully, these numbers have cleared things up. It’s not just a place to post the occasional update or scroll through your feed—LinkedIn is where B2B deals are happening, connections are being made, and leads are being generated.
And here’s the best part: you don’t have to go it alone. Market Me More is here to help you make the most out of LinkedIn’s B2B lead generation. From refining your profile to running high-impact ad campaigns, we know what it takes to turn LinkedIn into a lead-generating machine.
So, if you’re ready to stop lurking and start leading on LinkedIn for business growth, let’s connect. Because in a world where business success is about being in the right place at the right time, LinkedIn is the place, and the time is now.
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