9 Ways You Can Use AI for Email Marketing in 2025 and Beyond

If you thought email marketing was dead, think again.

A simple search will tell you that that email marketing still gives one of the best ROI on marketing strategies. $36 for every $1 spent!

Creating email sequences and generating the right content was an elusive skill reserved only for a few. However, with AI tools, this is no longer the case. That said, almost everyone has access to AI tools, so generating email copy is no longer a challenge.

The challenge is standing out from the crowd and doing something unique that captures attention and converts. That’s where expert email marketers come in.

Our in-house email marketing expert, Walter Akolo, stays up to date with the best AI tools. He frequently tests everything under the sun and often brings us unique tools we’ve never heard of!

P.S. Did you know that global email users are set to grow to 4.6 billion in 2025? That's a whole lot of inboxes waiting for your AI-powered emails!

Why AI is the Bomb for Email Marketing

AI in email marketing isn't just a fancy buzzword - it's a game-changer. The use of AI in email marketing among companies with over 500 employees has increased significantly, from 26% in 2022 to 57% in 2023, showcasing a rapid adoption rate.

• Personalization: AI takes personalization to a whole new level.
• Time-Saving: Automate the boring stuff and focus on strategy.
• Data-Driven Decisions: No more guesswork, just cold, hard facts.
• Improved ROI: Better targeting means more bang for your buck.

1. AI-Driven Subject Line Optimization

The subject line of your email determines whether your prospects will even open your email or not.

• Use tools like the one from ActiveCampaign to generate subject lines that'll make your subscribers weak in the knees.

Personal experience: Claude.ai can generate some pretty good subject line ideas, better than Bard or ChatGPT, if you know how to prompt it correctly.

2. Hyper-Personalization in Email Content

Want to make your email subscribers feel special? Personalize. Utilizing dynamic content in emails can boost ROI by 22% compared to static content.

• Use AI to analyze customer data and create personalized content.
• Check out Lavender for some serious personalization.

Don’t go overboard with personalization and scare off some customers. Remember, there's a fine line between delightful and stalker-ish.

3. Predictive Analytics for Customer Insights

According to the 2023 Square Future of Commerce report, 86% of consumers want to hear from businesses they frequent, with 60% preferring email as their communication method. AI's got the future on lock:

• Predict customer behavior and purchase history like a boss.
• Recommend products that'll make your subscribers love you more.

Use AI to analyze the latest trends and predictions. That said, don’t believe everything that tools like ChatGPT or Bard say. These tools can spin up nonsense very quickly. So, be careful.

Best way to use AI? Analyze content from reputable sources quickly. It may take you hours or even days to scrape through websites. AI can do it in seconds.

4. Automated Email Segmentation

Segmentation is essential but a total pain in the ass. You can let AI do the heavy lifting.

• Automate list segmentation based on customer data.
• Create targeted campaigns that'll hit the customer requirements accurately every time.

Feed details around your ideal customer profiles in an AI tool and ask it to create buyer personas. It will help you create relatable buyer personas that can help you segment your outreach campaigns for maximum impact.

5. Send Time Optimization

Timing is everything. AI knows when your subscribers are most likely to bite:

• Analyze your campaigns frequently and experiment with different send times.

Send emails at times that are convenient for your subscribers, not you. You don’t even need AI to do this. Basic scheduling functions that send emails based on your recipients' time zones exist in CRMs like HubSpot and Salesforce.

6. Content Generation and A/B Testing

Writer’s block is a thing of the past. AI is good at creating outlines and ideation. So, use it in content generation to:

• Generate compelling email copy ideas faster.
• Automate A/B testing to find the cream of the content crop.

Generating versions for A/B testing previously used to take hours. With AI tools, you can develop a hundred different email copy versions for the same topic within minutes.

7. Automated Follow-Ups

Emails triggered by user behavior make up only 2.6% of total sends but account for 46.9% of email sales. Most advanced CRMs can help you create workflows to automate following up:

• Use tools like HubSpot CRM to automate follow-up sequences.
• Keep your leads warm without breaking a sweat.

Keep a few manual touchpoints within your outreach sequence. Do not overly rely on automated follow-ups and lose the personal touch. Find the right balance between AI efficiency and human connection.

8. Cleaning and Maintaining Email Lists

Apart from generating ideas and doing rote work, AI is pretty good at data analysis and clean-up. With AI tools:

• Keep your email lists squeaky clean and up-to-date.
• Boost deliverability and campaign effectiveness like a pro.

Tools like ChatGPT 4o accept spreadsheet file inputs and modify them. Use this feature to split, clean, and modify sheets before importing data into your CRM systems.

9. AI-Powered Analytics and Reporting

Numbers don't lie, but they can be a pain to crunch. Use AI to crunch numbers:

• Analyze campaign performances. Feed your data into AI to ask it for the next best steps. It can give you some valuable suggestions.

Don’t get overwhelmed by data and miss some crucial insights. Let our team at Market Me More handle complete email marketing for you.

Conclusion

Embrace the AI revolution. Use it as an enabling tool for rote execution, not as a replacement for a sound strategy. It is super important to keep experimenting and pushing the boundaries to see the value AI can bring to the table (that's where the magic happens).

Ready to supercharge your email marketing with AI?

At Market Me More, we've been there, done that, and got the t-shirt.

Contact us today and let's create an email outreach strategy so good that it will fill your pipeline with hot leads!