BRAND IDENTITY & GAMING UI DESIGN

Jason Estes and the Estes Clan approached us with a vision to build a faith-based platform that feels modern, immersive, and built for digital-native users. The challenge was to respect the depth of scripture while designing something that feels dynamic and game-ready.

We developed the complete brand identity and gaming UI system for the app. The visual direction balances reverence and adventure, creating a brand that feels purposeful but not outdated. From logo and color palette to iconography and UI components, the system was built to scale as the platform grows.

On the product side, we designed the core experience for quiz battles, timed sword drills, progress dashboards, and daily engagement flows. Every interface element supports habit-building and reward-driven interaction, helping users return daily and engage consistently with scripture.

The project is currently in active development, with the MVP nearing completion. Core brand foundations and gameplay flows are finalized, and the platform is being prepared for user testing and launch.

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