iCG Pay Brand Revamp

iCG Pay is a global payment solutions company helping businesses process digital transactions securely and efficiently.

The existing brand needed a modern look that could match the innovation happening within the company. Market Me More redesigned the visual identity and brand language to make iCG Pay appear more modern, trustworthy, and scalable.

The work focused on strengthening the company’s presence across digital platforms while maintaining a professional fintech identity.

What we did:

• Brand identity refresh
• Logo design improvements
• Visual identity system
• Brand color and typography selection
• Digital brand asset creation
• Brand consistency across platforms

Key Results:

• A modern and more recognizable fintech brand identity
• Improved visual consistency across marketing materials
• Stronger positioning for global clients and partners
• Clear brand system for future marketing and product expansion

‍

‍